FUNDRAISING TIPS
Social Media
Utilizing social media is an easy and effective way to fundraise. Share your story and fundraising page link via Facebook, Instagram, X (formerly Twitter) and LinkedIn. Don’t forget to use #CHOPBuddyWalk.
Create Instagram Stories
Download or screenshot any of the below templates to share via your story. Use our stickers – search “CHOP Buddy Walk®” in the gifs tab of your story. Link your fundraising page to your story.
QR codes
Create a QR code linked to your fundraising page.
Follow + Tag
Use hashtags to CHOP’s official social media accounts in your posts:
Facebook – CHOP
Instagram – @childrensphila
X (formerly Twitter) – @childrensphila
LinkedIn – CHOP
Templates / Samples
Social Media Posts, Texts and Emails
Whether asking for donations, recruiting potential members to your team, or thanking your supporters we have sample communications within the 3 sections below to help get you started.
Donations
Social Media Posts
Texts
Please join me in supporting the CHOP Buddy Walk® by donating to my fundraising page. Together, we will support brighter futures for all individuals with Down syndrome!
CHOP is on the cusp of life-changing discoveries for individuals with Down syndrome. Support me and help accelerate this important work!
I am joining the CHOP Buddy Walk® & Family Fun Day this October. Please donate and help me reach my fundraising goal!
Emails
Subject: Together, we support brighter tomorrows!
Hi friend,
The time for breakthroughs is now. Children’s Hospital of Philadelphia (CHOP) actively supports therapies and treatments that transform the lives of individuals with Down syndrome – here in Philadelphia and around the world. I’m raising money to help make this goal a reality. Please help me fuel breakthrough care and research for patients [like me/like my child] as I work towards my fundraising goal of [goal amount]. Together, we will make a difference in so many lives!
Subject: Help Me Reach My Goal
Hi friend,
In case you missed it, I wanted to send you a quick note to let you know that I’m joining CHOP Buddy Walk® & Family Fun Day in October to support kids like [me/patient name] with Down syndrome at Children’s Hospital of Philadelphia. This cause is very important and special to me. I hope you will consider supporting me in my efforts. Click [here] to donate now.
Recruitment
Social Media Posts
Texts
I’m joining the CHOP Buddy Walk® this October to support Down syndrome care and research at CHOP, and I want you to join my team!!
I need your help! Join my CHOP Buddy Walk® team and together we can stand up for individuals with Down syndrome!
Emails
Subject: Join My Team
Hi friend,
I am excited to share that I am joining the CHOP Buddy Walk® & Family Fun Day in support of Children’s Hospital of Philadelphia (CHOP) this October. I wanted to ask you personally to consider joining my team, [team name], in support of CHOP as we advance life-long care and treatment for patients with Down syndrome. Together, we can make a real difference in the lives of patients and their families – here in Philadelphia and around the world. These children need our help – click [here] to register.
Subject: Register for [Team Name]
Hi friend,
I need your help! We are looking for more people to join my CHOP Buddy Walk® team and I immediately thought of you. Sign up today and together we can move closer to a brighter future for all individuals with Down syndrome! Click [here] to register.
Thank You
Social Media Posts
Texts
Thanks so much for supporting the CHOP Buddy Walk®! You are making a true impact on the individuals with Down syndrome at CHOP.
Thank you for joining my team at CHOP Buddy Walk®! You’re helping individuals with Down syndrome get closer to their personal goals and enjoy a brighter future!
Emails
Subject: Thank You for Supporting Me!
Dear friend,
Thank you so much for supporting me with your generous donation to CHOP Buddy Walk®! I greatly appreciate your gift. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation. Together, we will create brighter futures for all individuals with Down syndrome!
Subject: Thanks so much!
Dear friend,
Thank you for your generous support of my CHOP Buddy Walk® efforts to improve care and treatments for children and adults with Down syndrome. As you know, this is a mission very close to my heart, so your support truly means the world. Many employers sponsor matching gift programs and will match any charitable contributions made by their employees. You can contact your human resources department to see if your gift can be matched to maximize the impact of your donation. Thank you, thank you, thank you!
Create a T-shirt Fundraiser Through Bonfire
CHOP is partnering with Bonfire to give participants a free and fun way to fundraise for your CHOP Buddy Walk® team. Teams and individuals can design and sell their own shirts. Wear them at the event – or anytime you’d like! After your T-shirt fundraiser ends, 100% of the proceeds can be added to your DonorDrive fundraising page. It’s a win-win-win to raise your team’s spirits, spread your message of hope and support individuals with Down syndrome!
Download the DonorDrive Mobile Fundraising App
Our goal is to make fundraising simple and easy for you! Download the DonorDrive App from the Apple Store or get it on Google Play. See your fundraising goals, thank your supporters and stay up to date with the latest updates – right from your phone.
Logos
The CHOP Buddy Walk® logo is available for use by participating teams seeking to bolster their fundraising efforts. Logos may be used on team T-shirts, social media posts and print materials. If you have any questions, please contact BuddyWalk@chop.edu BEFORE USE.
NOTE: The CHOP Buddy Walk® & Family Fun Day logo should always be used as shown. Do not modify the color, logo, font, symbol or text lock-up.
Why We Walk
Event Details
