EMAIL WRITING TIPS

Sending personalized emails is a great way to raise a lot of money quickly. Six weeks before the CHOP Buddy Walk® & Family Fun Day, set aside an hour or two to send emails to your friends and family asking them for their support.

Compose a quick email.

Write as if you are sending the email individually to a close friend. Include a preface mentioning that, as a friend, you thought they would be interested in this important cause.

Balance fact with feeling.

Mention what CHOP Buddy Walk® is (fact) and why you are involved/what it means to you (feeling). Also remind your donors to use a company gift match if their employer offers that benefit (fact).

Early on, make the “ask.”

Don’t limit your donors, but ask for a specific range. Ask for “$10, $20, $50 or whatever your budget will allow.” Give a deadline for response. People tend to respond when there is a sense of urgency. Make sure to include a link to your personal fundraising page.

Send it to EVERYONE you know!

Make sure you blind copy (bcc) all recipients. They don’t need to know who else is receiving your note.